Last month, The Pew Research Center’s Project for Excellence in Journalism, released their tenth annual report on “the status of American journalism.” The Pew Research Center, is an offshoot of The Pew Charitable Trusts. The goal of The Pew Research Center is to uncover and provide unbiased, nonpartisan information for the public about the different events, concerns, and outlooks, affecting the US, and the international community. This most recent report finds, that while there are many dark spots regarding the current state of journalism, there’s some bright spots to look forward to as well.
According to the report, the outlook for print journalists, is somewhat grim. “Signs of the shrinking reporting power are documented throughout this year’s report.” The report overview reads. “Estimates for newspaper newsroom cutbacks in 2012 put the industry down 30% since 2000 and below 40,000 full-time professional employees for the first time since 1978”
When it comes to television journalists, it seems the once thriving field, is now experiencing some trouble. “In local TV, our special content report reveals, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink.” The report explains. “On CNN, the cable channel that has branded itself around deep reporting, produced story packages were cut nearly in half from 2007 to 2012.”
Print and TV journalism may still be facing set backs, but digital journalism, appears to just be getting started. 2012 saw a 7.2 percent increase in traffic to the top 25 news sites. There was also a five percent increase in adults who got their news from their mobile device in the past day. In December of 2012, Pew found that 45 percent of adults had smartphones, up 10 percent from 2010. Of the nearly half of all Americans that use smartphones, over 60 percent of them consume news on their device weekly.
Nearly 40 percent get their news from their smartphone every single day.
The mobile market, including phones, and tablets, will certainly be a game changer. The report also found that news organizations are missing out on revenue from digital advertising sources. It seems like if newspapers can get a handle on digital advertising revenue, and reach out more to mobile users, journalism may have a chance to thrive again.